O2 Launches Twitter MMS in the UK
21 Sep 2011 17:11 
Services – Consumer
O2 supports launch of Twitter MMS, allowing customers to share photos on Twitter using MMS
O2 today announces that it has joined forces with Twitter to make it even easier for its customers to share photos from their mobiles via Twitter. From today O2 customers can upload and share photos with their Twitter followers simply by sending them via MMS to a shortcode.
The launch of Twitter MMS on O2 means that customers can now even more quickly and easily share the experiences happening around them in real time with their Twitter followers.
Setting up the service is easy. Customers simply need to log into their Twitter account online and associate their mobile number. Once done, they can start using the service immediately from any MMS-enabled handset. To share a photo through Twitter the customer just needs to send it as an MMS to the shortcode 86444. The messages will be taken from any MMS bundles they may have or charged at the standard MMS rate.
Sally Cowdry, Marketing & Consumer Director at O2 said, “we know how much our customers love using Twitter via their mobiles and this service will make it that much easier to capture those special experiences and instantly share them with their followers.”
O2 has pioneered mobile integration with Twitter in the UK, enabling customers to interact with the service via SMS since July 2009.
The launch of Twitter MMS on O2 has been made possible by the BlueVia developer platform from Telefonica which has made its MMS APIs available to Twitter.
Ends
Notes to Editors:
To associate your mobile phone number with your Twitter account log into your account online and choose the ‘mobile’ option in settings. Alternatively SMS the word ‘start’ to 86444.
For more information contact:
Telefónica UK Limited is a leading communications company for consumers and businesses in the UK, with 23 million mobile, fixed line and broadband customers as at 31 December 2011.
Telefónica UK Limited is part of Telefónica Europe plc, a business division of Telefónica S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 58.1 million customers across these markets.
Telefónica UK employs around 11,000 people in the UK and has 450 retail stores.
Telefónica UK launched its sustainability plan for people and planet in February 2012. The company has announced that over the next three years, it intends to help one million young people develop new life skills and save 4 million tonnes of carbon emissions. See www.o2.co.uk/thinkbig/blueprint
O2 is the naming rights partner of The O2, the world-class entertainment venue.
O2’s UK 2G mobile network provides voice and data services which are available to 99% of the UK’s population.
O2’s UK 3G (HSPA+ 900 / 2100 MHz) network currently provides voice and high speed data services to over 84% of the UK population at speeds of up to 14.4Mbp and 21Mbps in major cities.
O2 was the first UK operator to deploy a 4G/LTE trial network which has demonstrated peak speeds of over 100Mbps to a mobile device.
Telefónica Europe also owns 50% of Tesco Mobile, which operates in the UK and Ireland, and 50% of Tchibo Mobilfunk in Germany.